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Salty Shakespeare presents A MIDSUMMER NIGHT'S DREAM
Summer 2011Marketing and graphic campaign for the promotion of Salty Shakespeare's Summer 2011 performace of "A Midsummer Night's Dream" - in a format and vision only Salty Shakespeare could conjure - live on the beaches and sidewalks of Venice, CA, while kicking sand in the face of Shakespeare tradition.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8c084155891057.56099db19af24.jpg)
Front and back of postcard event flyer / playbill
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Front of promotion / playbill postcard flyer.
QR code, when scanned with a phone, brings the user to a map or performances and times
which could be updated at anytime, as performances and rehearsal places were in constant flux.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/81c15155891059.56099db0c0aca.jpg)
When the QR code was scanned, a map would launch in the users phone.
The map could be updated at anytime while retaining the same link - ensuring the QR code would remain relevant at all times.